Lager 157 to Open New Flagship Store on Drottninggatan in Stockholm - The Largest Store Yet

Lager 157 continues its growth journey and strengthens their presence in the Swedish capital. In October 2025, the brand will open a new flagship store at Drottninggatan 53, a 3,300-square-meter retail space in one of Stockholm’s most central and highly trafficked shopping districts.

-We’ve been present at Drottninggatan since 2018, and it’s a natural location for us. It’s a vibrant and busy shopping street with visitors from around the world. This new space gives us the chance to scale up in a meaningful way, the store is located at street level and offers more than triple the space of our existing location nearby. For us, it’s a natural evolution, says Stefan Palm, founder and CEO of Lager 157.

Since the beginning, Lager 157 has challenged traditional fashion retail by focusing on affordable basics and combining physical retail with strong digital channels. The new store at Drottninggatan 53 will not only be a full-scale city location, it will also be the first time the brand is able to showcase its entire concept at full scale in the city center.

The store will house six departments: women’s, a large denim section, activewear, men’s, kids, and accessories. With its size, central location, and accessibility, the store marks an important milestone in the development of Lager 157’s retail format and customer experience. It will serve as a new benchmark for future store openings and concept testing.

The launch comes at a time of rapid growth for Lager 157, both in Sweden and internationally. In 2024, the company increased its revenue by 28 percent to SEK 3.5 billion, and in 2025 it plans to open more than 20 new stores. Today, Lager 157 operates over 90 stores across Sweden, Norway, Finland, Denmark, and Germany.

The company’s growth is driven by a clear strategy built on a focused assortment of basics, industrial logic, and an efficient supply chain, rather than fast fashion trends.